A music store can carry instruments of every kind or specialise in just one or a few. It wouldn’t hurt if a store has a specialisation, but it sure is better if it offers more than one kind of instrument.
A top music store must have an inventory of products of great quality. We aren’t looking for “buy-for-life” products, but we sure do hope that any instrument we buy from a music store lasts for at least more than a year.

Aside from the brick-and-mortar store, we do hope that the top music stores in Bangkok have other channels that customers can use to buy products.
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Theera Music is one of the biggest and oldest music stores in Bangkok. It has a standalone building in Bangkok Noi, with the instrument showroom occupying two floors.
It prides itself as a sole importer and dealer of more than 30 music brands in Thailand, including Roland, Suzuki, BOSS, and M-AUDIO.
Theera’s primary product categories are guitars, drums, and piano & synths. It also has a massive inventory of different amplifiers, speakers, guitar pedals/effects, and even internet streaming equipment.
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Customers laud the personal yet practical approach they have — the staff doesn’t do a hard sell and suggests the most efficient products and product pairings based on the actual needs or budget of the customers.
One thing we don’t like about Theera is its after-sales service. If you message its online support channels for an issue on your purchase, your message might be left on “read” for days without any reply.
The online ordering platform could also use a significant upgrade. Although it has a Shopee store, ordering using its website is a tad tacky for our liking.
Big Assortment Guitars At The Siam Paragon Mall In Bangkok, Thailand. Editorial Stock Photo
It’s impossible to make an order on its official website without being directed to Line or Messenger; the website only serves as an online catalogue.
True to its name, Strings Shop in Khlong Toei is a Bangkok music store specialising in stringed instruments, specifically guitar and bass. It also sells accessories like strings, amplifiers, and guitar pedals.
It’s big enough to fit many instruments but has ample space to walk through. The tastefully-designed interiors also offer a couple of benches for customers to sit on.
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Strings Shop has been in business for more than 10 years. The most notable brands it carries are Gretsch electric guitars and bass and Yamaha acoustic guitars.
We’re not surprised to know that most customers consider this store high-end. It’s in an affluent part of central Bangkok, so we’ve already expected a more premium-priced inventory.
If Strings Shop doesn’t have the item or service you’re looking for, its very knowledgeable staff would take their time to recommend comparable products and even other stores where you can get what you need.
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We love such a display of humility, but on the flip side, some customers felt the store’s customer service was quite over the top as they’ve experienced assistance with the most straightforward task of picking up a guitar.
It’s just a little bit hard to find in Khlong Toei, being in an inner alley between Sukhumvit 38 and 40 (if you’re on Sukhumvit 38, you can reach its alley through a curve near the Silver Heritage Condominium).
The store premises are spacious but feel quite cramped due to the boxes of different music equipment filling its floors — no wonder some customers see it more as a warehouse than a music store.

Inexpensive Ukuleles And Guitars On Sale In Atsadang Road In Bangkok, Thailand Stock Photo
Despite this, CT shines with its sales staff’s knowledge and assistance; the team can provide you with the best deals in line with your skills or budget.
However, stocks are not updated on its website, so you’d have to call and ask if what you’re looking for is available before visiting in person.
The store can also deliver products to your home via EMS, Kerry, or Flash Express for farther areas and Line Man or Grab for areas around Bangkok.
Bangkok Thailand November 25 2016 Guitar Stock Photo 523018804
Peterson Sukhumvit #26 is a music store and school inside a classically-designed building. It’s literally along Sukhumvit 26 in Klong Toey and has been operating since 1995.
If you manage to book a visit and are now wondering about parking, don’t fret. Up to 10 parking spaces are inside the building — just enter the driveway right behind its LED billboard for access.
However, we’re glad it also offers the rest of the classical instrument package for an orchestra: woodwinds like clarinets, saxophones, and flutes, and strings like guitars, violin, and cello.
Selective Focus To Electric Guitar In Guitar Shop, Many Guitars, Pop Rock Artist Song Music And Entertainment Instrument Editorial Stock Photo
The store also offers lessons for playing the classical instruments it sells; it can even assist those aspiring to take the London College of Music exams.
Whether you’re a music fan or a motorcycle enthusiast, we’re sure you’ve heard of the Yamaha brand at least once. Here in Bangkok, it’s one of the biggest and oldest-standing music stores.

After an agreement between Dr. Thavorn Phornprapha and the Yamaha Music Foundation of Japan, the music school was established in Bangkok (as the Yamaha Music Academy) in 1966.
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The move to develop Siam Music Yamaha Company, Ltd. came later in 1989. It’s the company that distributes Yamaha products to all of Thailand.
Parking is difficult, and we agree with the consensus that it’s pretty tricky for first-timers to navigate their way to the Yamaha showroom from the outside.
The showroom is on the ground floor, but you might have to do a double take because the cars displayed at the front (the Siam Motors showroom) are the first thing you’ll see.
Asia International Guitar Festival 2018
You can try any instrument you want — we’ve noticed that the sales staff doesn’t bug the customers as much as they do in other music stores. Siam Yamaha staff is also excellent when assisting or handling repairs.
We believe the product pricing is fair for the quality, but still, expect some big-ticket items like grand pianos going for millions of THB (what else can you expect from the Yamaha brand?).
They’ve got guitars, banjos, mandolins, drums, and so much more! We think there’s a high chance for you to find what you need.
Bangkok, Bangkok, Thailand. 7th June, 2016. A Worker In A Guitar Shop Waits For Customers In Verng Nakorn Kasem, Also Known As The Thieves' Market. Verng Nakorn Kasem Was One Of Bangkok's
It’s not just the variety of products they sell that we like, but the quality as well. The instruments they sell have very good sound and overall quality that’s why we like purchasing from them.

One thing though is that their staff doesn’t really speak English so if you’re a tourist or foreigner it might be a bit of a challenge to communicate with them. It would be best if you already know what you want to purchase beforehand.
Rala Music is an online store that offers a wide range of musical instruments and accessories. With a user-friendly interface and a diverse selection of products, Rala Music aims to cater to the needs of both beginner and professional musicians.
Bangkok Thailand Septemer 20 2016 Guitar Stock Photo 619064345
One of the highlights of Rala Music is its extensive collection of guitars. Whether you’re looking for an acoustic, electric, or bass guitar, Rala Music has got you covered. They offer popular brands such as Laney, Orange, Paramount, and Sqoe, providing customers with a variety of options to choose from. The detailed product descriptions and clear images make it easy for customers to make informed decisions.
In addition to guitars, Rala Music also offers other instruments like drums and keyboards, as well as various accessories including effects pedals, amplifiers, and audio interfaces. This makes it a one-stop shop for all your musical needs.
The pricing at Rala Music is competitive, and they often have promotions and discounts on popular products. This allows customers to get high-quality instruments at affordable prices. Furthermore, Rala Music provides a secure payment system and reliable delivery services, ensuring a smooth and hassle-free shopping experience.
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Customer reviews play a crucial role in the success of any online store, and Rala Music understands this. They feature a dedicated section for customer reviews, where musicians can share their experiences with the products they have purchased. This helps potential buyers to make more informed decisions and adds credibility to the store.
A great music store has the perfect mix of great products, efficient means of purchasing these products, and excellent before and after-sales service.
Marketing a music store’s ultimate goal is making sure that customers return. Strategies you can use include: allowing customers to try instruments in-store, creating ties to the community in ways like free music lessons, equipment rentals, and sponsoring community events. In addition, you can use online channels like social media to reach your customer base more efficiently.

Ukulele Shop At Chatuchak Market In Bangkok, Thailand Stock Photo
Music stores typically make money by enforcing a 30-40% markup over their product prices. The markup for every item sold adds up to a decent or even lucrative amount, mainly since these stores usually sell instruments with already high base prices.It’s no question that guitars are the most favored stringed instruments of the era. Why wouldn’t they be? They’re easy to learn, they’re not too big, and they’re portable. But more importantly, they’re the kind of instruments that can be played solo or played in a group alongside other instruments as well. This is the reason why music lovers tend to choose guitars as a primary instrument.
In 1977, the Nakornluang School of Music was established in order to help kids with a fondness for international music learn and refine their musical skills. Later on, the
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