No matter your musical style or preference, we can help you explore your passion for music at Guitar Center Las Vegas. It’s not just about wanting to play music; it’s about finding the right instrument, equipment and accessories to truly help bring your dream to life. From picking out your first guitar to finding the right lighting or sound equipment for your next live gig, we’re here to help you make the music you want to. There’s something for every music lover at Guitar Center Las Vegas. Let us help you find exactly what you need to get the show going.
Guitar Center Las Vegas caters to the needs of all musicians. Our local music store carries top brands, such as Fender®, Taylor, Shure, Zildjian, Pioneer DJ, Gibson, Alesis, DW, Yamaha and more. Whether you’re looking for the perfect guitar to shred on, want a new drum set, or are ready to kick up the sound with a louder amp, with our wide selection of new, used and vintage instruments, any artist can find exactly what they need to start their next musical journey.

After you’ve got your instrument, you can kick things up a notch with the right add-ons and accessories. If you’re ready to record your demo, our Las Vegas music shop sells professional recording equipment, including mixers, software and microphones. For anyone needing gear for a live show, our live sound department includes PA systems, loudspeakers, PA monitors, subwoofers, headphones and more. Stop by Guitar Center Las Vegas today to experience and hear our products first-hand.
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Our local music shop in Las Vegas offers a variety of services to help musicians achieve their goals when it comes to making music. Learn how to play an instrument with expert lessons, available for all ages and skill levels. Our instructors teach guitar, bass, piano, drums and more. Learning to play is just the beginning. We also provide repairs, maintenance and modification services to ensure that your instrument stays in peak playing condition. Ready to play a show or record a song? Guitar Center Las Vegas has an assortment of high-quality live sound gear and instruments available for rent for when you’re traveling, have an upcoming show or are working on a new project. Contact Guitar Center Las Vegas to learn more about our repair and maintenance services, to schedule your first lesson, or get the gear rentals you need.
From playing music at home or rocking out with friends to playing your first live show, we have everything you need to keep the music going. At Guitar Center Las Vegas, we love music just as much as you do and want you to find the musical instruments, equipment and accessories you need to pursue your passions. Browse our music store inventory online or stop by Guitar Center Las Vegas to explore how we can help you with your next project.Jesse Amoroso, guitar expert and owner of Cowtown Guitars poses for a portrait inside of his store in Las Vegas, Sunday, Nov. 4, 2018. Caroline Brehman/Las Vegas Review-Journal
“To me, the beauty of the guitar is that you don’t have to be a guitar player to appreciate them, ” Amoroso says. “You don’t have to be completely immersed in this stuff. They’re beautiful, the shapes of them, the way they feel. They’re amazing.”
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Amoroso’s love of the guitar has made him arguably Vegas’ leading authority on the instrument, from playing in bands such as the Loud Pipes, Crazy Chief and Pigasus to owning Cowtown Guitars, the vintage shop with many notable clients, including Carlos Santana and members of Imagine Dragons.
When original Cowtown Guitars owner Mark Chatfield opened the first Las Vegas location on Maryland Parkway in 1996, Amoroso quickly became a fixture in the shop.
“I used to drive a delivery truck on the Strip, and I’d sneak off my delivery route and go hang out there, ” he says. “Every minute I could spend in that place, I did.”
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He would eventually start working there, taking over the store with his wife, Roxie, in 2011 and moving Cowtown to its current downtown location at 331 S. Commerce St. the following year.

Along the way, Amoroso would become the go-to guitar expert on “Pawn Stars, ” recruited for the show on numerous occasions to help determine the value of assorted models.
Amoroso: Guitar started for me — as with most guys who are in their 40s, I guess — with Kiss. I saw Ace Frehley, thought he was the coolest dude in the world, said I wanted to play guitar. My dad played guitar when he was a kid. He, being the classic older Italian gentleman, went and bought me a nylon-string classical guitar. I remember opening the case and being like, ‘This is not what Ace Frehley plays.’ I took a couple of lessons when I was really little. The guy was trying to teach me how to play “Mary Had a Little Lamb” and stuff like that, and I was like, “I want to play ‘Strutter.’ ” So it kind of went away for a long time.
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All through my teen years, I was really into skateboarding. I destroyed my ankle, probably about 1990, and couldn’t skate. I had moved to Las Vegas, and my cousin was out here. He tells my mom, “Get him a bass or something; he’s just sitting in there moping because he can’t skate.” So my mom went with my cousin to a pawn shop and bought me a Fender Precision bass. My cousin was like, “Let’s start a band.” Within probably less than a year, I was playing guitar in bands and I was just off and running.
I’m the kind of person, when I get into something, for better or worse, I dive so far into it. I want to know everything about it. I was the kid who took his toys apart — “How does this work?” I got the same way with guitars. I wanted to know everything about them: “How do you know this is from 1965?” “How do you know if this is an original part?” It just became an obsession for years.

You talk about how tricky it can be to assess the value of a guitar. There are so many components to consider. What are some of the first things you look for?
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The first thing I look at on a guitar is the finish of it. A lot of people think restoring a guitar means repainting it, but you’re actually hurting the value of it. That’s like 50 percent of the value of the guitar. Then I start looking to see if there’s any breaks, if it’s been broken and repaired. Then after that, I’ll start opening it up and making sure the parts are all original. You can see repairs. That’s usually the starting process.
I did for years. For me, it’s always been the TV-yellow Les Paul Jr., because that’s what Johnny Thunders played. It’s a rare color. It was probably about 1993 in Phoenix, Arizona. I was living down there at the time. I was going through the newspaper and I found one. I drove all the way across the valley, met this older gentleman who had a TV-yellow Junior. It was kind of beat up. He didn’t want anything for it. He wanted like 300 bucks, but I was flat broke at the time. I hemmed and hawed about it, and I left. I got probably about halfway home, I stopped at a Circle K and called this guy, “Hey, I’m going to come back for the guitar.” He was like, “I just sold it.” It took me probably about 15 years before I came across another one — I bought it.
They called the shop one day and asked if one of us wanted to come down and be on a TV show. This was before I owned the place. I didn’t think it was ever going to amount to anything, but it did. And it’s been cool. It’s definitely been an experience. It took me a long time to realize how big that show was. I think the first realization was going to Disneyland and having people stop and take pictures with me. It was really weird.

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Yeah, you start to feel a little guilty sometimes, “OK, I’m keeping this one, so I’ve got to take some stuff down to the store and get rid of it.” The guitar game in general has changed, with the internet and ease of access to sell stuff. I keep a brick-and-mortar store just because of stubbornness, I think. I could just as easily do this online out of my living room. But I like having a store. It’s a bit of a barbershop for guitar players. I love just sitting in there and having the two-hour conversation with a bunch of guys about guitars.
Getting ready to play paintball with my 10-year-old son, getting out of the house, going up in the woods and running around.
Oak Creek, Arizona. It’s just above Sedona. It’s a creek that runs through the
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